illycaffè, Italian coffee company specialising in espresso introduces ‘illy Instant Coffee’ to the U.S.
The company has been producing their popular illy’s blend of 100% Arabica beans for over 85 years.
Consumers can choose from two roasts, Classico – which is described as a medium roast boasting a rich and balanced taste with notes of caramel and Intenso, – a dark roast, described as intense, robust and full-flavoured with notes of deep cocoa.
As previously reported, a survey commissioned by the National Coffee Association (NCA) showed US coffee consumption trends during the global Covid pandemic. Americans are still drinking just as much coffee during the pandemic as before but have shifted more towards home consumption.
Retail sales for instant coffee rose by nearly $50 million in the U.S. in 2020, its popularity is growing.
Although, Illy’s instant range has been on the market in Europe and Asia for years, with the US market on the rise, no wonder Illy wants a piece in the market!
Massimiliano Pogliani, CEO of illycaffè said:
illy Instant Coffee has been loved throughout Europe and Asia for years, and we are now delighted to bring it to America as yet another convenient way to enjoy all that our legendary Arabica blend delivers to the cup.
This is an instant coffee that stands apart in offering beautifully balanced taste and fragrant aromas, and the only instant coffee that meets the standards that we demand and our loyal customers expect and deserve.
illy Instant Coffee is available exclusively through illy’s e-shop – www.illy.com and in illy Caffè locations and Shops for a retail price of $9.00 / 95 grams.
illy coffee fans can also earn rewards and exclusive benefits through the new illy Lovers loyalty program.
