Fairtrade US partners with Amazon and participates in their ‘Climate Pledge Friendly‘ program designed to help consumers shop for more sustainable and Fairtrade-certified products.
Amazon US will show the ‘Climate Pledge Friendly’ badge on more than 25,000 items listed, offering shoppers a choice of buying environmentally friendly products.
Amazon evaluated hundreds of external sustainability certifications and chose organizations that certify products with proven environmentally-related sustainability benefits.
It’s fantastic to see Amazon helping shoppers to find sustainable products more easily. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program
Darío Soto Abril, CEO of Fairtrade International
Fairtrade America being one of them, the organisation aims to improve lives of farmers and workers in developing countries by inspiring businesses to implement ethical production practices.
The organisation gives sustainable farming advice and securing better incomes. Fairtrade equips farmers and workers to tackle climate change challenges. All Fairtrade producers follow rigorous environmental standards, which include reducing carbon footprints and pollution, finding organic alternatives, bans on deforestation and protecting biodiversity.
Driving demand for, and sales of, sustainable products will not only support producers with climate resilience, but also result in higher incomes for producers, thanks to the Fairtrade guaranteed Minimum Price and Premium.
Anything that helps consumers to choose Fairtrade, helps us as producers to improve our livelihoods and protect the environment.
Anne Marie Yao, a cocoa producer from Côte d’Ivoire and Regional Cocoa Manager at Fairtrade Africa