Instant coffee producer Buencafé announces its strongest financial first half of the year to date, amid the COVID-19 pandemic.
Between January and June 2020, it reached sales of US$78.4 million, up 10 percent compared to US$71.3 million in the first half of 2019.
The company is a part of the Colombian Coffee Growers Federation (FNC), and it is owned by the Colombian coffee producers, in whom it reinvests all its profits.
According to Cristina Madriñan, General Manager of Buencafé, these results can be attributed to the team’s dedication, who never ceased to act quickly and assertively in design, and installed health & safety protocols for employees.
These results were achieved through an improved ‘share of sales’ for freeze-dried coffee jars (45 percent compared to 37 percent in 2019), a further 70 percent more sales of extract, and record sales of the Buendía brand; in total, a 19 percent gain over 2019.
Buencafé closed 2019 with 12,836 tonnes in sales; 1.6 percent more than in 2018, and its flagship brand Buendía grew double-digits in Ecuador and Colombia, where it consolidated as the fastest growing brand.
Buencafé also positions itself as a leader in environmental matters. It reuses all coffee grounds as fuel for its boilers, which translates into considerable savings and has significantly reduced emissions and wastewater discharge.
