BELGIUM CHOCOLATIER WITTAMER SELLS

Belgium is synonymous with chocolate to many, and Wittamer is one of the family-owned patisseries and chocolatiers that is a favourite among the Brussels well-heeled.

But that brand is no longer a family business after they sold out to investors for an undisclosed sum. The business has a turnover of around €4m ($4.7m) and employs around 50 people.

The company has a number of famous chefs that have worked there, for example Pierre Marcolini whom we wrote about last year in regard to his pioneering approach to ethical choice of quality chocolate.

Wittamer main shop in Sablon will stay open, and the investors plan to promote the brand in Supermarkets – a strategy that even smaller chocolatiers are realising provides a sensible hedge against Covid related closure of non-essential shops.

This expansion will require more production space, so the company is looking to find new premises of around 1,000 – 1,500 square meters to build out a bigger chocolate and cake production.

Wittamer also has a successful franchise operation in Japan with 24 shops, and received a Royal warrant to supply the Royal household.

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